Core Value & Operational Mindset

Data Discipline &
Scalable Impact.

I manage the digital ecosystem for a market leader with an annual revenue of $200M USD. With a proven track record of overseeing monthly advertising budgets up to $600,000, I bridge the gap between technical architecture and business growth to maximize profitability.

Years Expertise

Professional Achievements

Proven Strategic &
Operational Impact

Large-Scale Platform Operations: Led the digital ecosystem for a corporation holding 70% national market share — delivered 95% of system features and optimized 90% of field workflows for a million-user platform.
Performance Marketing Leadership: Managed $600K/month ad spend. Achieved avg. ROAS 5.0, peak ROAS 10.0, and reduced CPL/CPA by 50%.
Revenue & Profit Optimization: Maintained a 40% net profit margin through rigorous control of Spend, ROI, and full-funnel conversion optimization.
Data Automation & Martech: Built centralized CDP & real-time dashboards, cutting manual reporting by 60%. Drove 30% YoY organic growth.

The Journey

Career Timeline

2020

Digital Marketing Leader Kasa Beauty Clinic

Managed $50K–100K/month across Facebook, Google, TikTok. Led team of 7, developed full digital plans per phase. Achieved Cost/Revenue < 15%.

2021

Digital Marketing Leader Ana Beauty Academy

Led a team of 10 members, managed $50K–100K/month across channels. Built full-year KPI roadmaps and revenue digitization plans. Peak ROAS 10.0.

2021

Leader Marketing Freelancer

Managed aggregate $200K/month across 5 aesthetic clinics — SIAM THAI, THIEN KHUE, ANLEE, AMERICARE, V-Medical. Consistently delivered ROAS 4.0–5.0 across all accounts.

2023

Senior Digital Marketing WikiFX — Fintech App

Scaled a multinational fintech app with 1M+ downloads across 16 countries. Ran paid campaigns on Facebook, Google, TikTok, Twitter, LinkedIn. Tracked CPI, organic & paid installs via GTM, GA4, AppsFlyer. Managed seeding team & monitored performance by country & department.

2023

Senior Digital Marketing Mediastep International

Managed $200K–300K/month across 5–6 client projects — GoSell, GoExport, SourceVietnam. Leveraged SaaS & MarTech platform ecosystem (omnichannel tech conglomerate) to drive ROAS 400–500%. Achieved 90% KPI success rate.

2024

Performance Marketing Freelancer Dentsu Agency

Collaborated with Dentsu Agency on lead generation performance campaigns for Aqua, Similac, Enfa. Managed 5–6M monthly traffic on GA4. Reduced CP.Raw Data & CP.QL by 30%. Maintained profit margin at 40% of revenue.

2025

Platform Operations Lead & Digital Growth Lead Apollo Silicone

Dual role at Vietnam's #1 adhesive brand (70% market share, $200M revenue). Ops: Delivered 95% of system features, fixed all bugs within 3 days, optimized 90% of field workflows. Growth: Built CDP via API automation, cut manual reporting 60%, grew organic traffic 30% YoY.

"Growth is never an accident; it is the result of forces working together. At Brandon Mmo, those forces are System Integrity, Performance Marketing, and Operational Excellence."

Projects & Proof of Work

Real campaigns. Real results. A snapshot of what I've built and managed.

Facebook Ads

Campaign management & optimization

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Google Ads

Search, Display & Performance Max

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Google Analytics 4

Tracking, funnels & audience insights

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Automation · N8n

Workflow automation & CRM sync

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Looker Studio

Custom dashboards & reporting

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Customer Data 360

Unified profiles & segmentation

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Google Search Console

SEO performance & index coverage

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Brands & Clients I've Worked With

From startups to market leaders — across industries and borders.

Dentsu

Global Performance Partnership

Apollo Silicone

Platform Ops & Digital Growth

Mediastep

Omnichannel Tech Conglomerate

WikiFX

Global Fintech App Growth

Webtretho

Massive Community Ecosystem

Step Media

MarTech & Media Solutions

GoSell

SaaS E-Commerce Solution

GoExport

B2B Export Tech Platform

Bé Yêu

Mobile App Retention & Growth

SourceVietnam

Global Sourcing Technology

Dentsu

Global Performance Partnership

Apollo Silicone

Platform Ops & Digital Growth

Mediastep

Omnichannel Tech Conglomerate

WikiFX

Global Fintech App Growth

Webtretho

Massive Community Ecosystem

Step Media

MarTech & Media Solutions

GoSell

SaaS E-Commerce Solution

GoExport

B2B Export Tech Platform

Bé Yêu

Mobile App Retention & Growth

SourceVietnam

Global Sourcing Technology

Data Discipline &
Scalable Impact.

Proven Strategic &
Operational Impact

The Journey

We activate, optimize and execute the key growth levers.

System Architecture & Martech

Performance & Growth Leadership

Platform Operations & Analytics

Projects & Proof of Work

Ready for your next chapter?

Data Discipline &Scalable Impact.

Proven Strategic &Operational Impact

The Journey

We activate, optimize and execute the key growth levers.

System Architecture & Martech

Performance & Growth Leadership

Platform Operations & Analytics

Projects & Proof of Work

Ready for your next chapter?

Get Your Free Audit

Đã gửi thành công!

Data Discipline &
Scalable Impact.

Proven Strategic &
Operational Impact